TV advertising still has a special kind of pull. A local commercial can walk into someone’s living room, sit beside the evening news, show up during a Baylor sports moment, or play in the background as a family gets ready for dinner. It feels familiar. It feels close. When it is done well, it makes a Waco viewer think, “I know that business,” or better yet, “I should call them.” That is where Consumer Behavior Marketing becomes so useful. It helps businesses understand why pe