Small businesses in Denver don’t have time—or budget—to waste on guesswork. This article explores how using marketing analytics can help local businesses make smarter advertising decisions, track what’s actually working, and fine-tune campaigns based on real performance data. From defining key metrics to avoiding common pitfalls, discover how turning numbers into insights can drive real results.

Launching a marketing campaign is only half the battle. The real win lies in knowing whether it actually worked. In a bustling,...